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Central California Life Magazine

About Us + Advertise

About Us- Our Mission and Vision

If the United States is the melting pot of world, then the Central Valley in California is the center point of that melting pot! As such, we are blessed with such a diverse community and it is the mission of Cen Cali Life Magazine to spotlight what makes the Central Valley a unique and integral part of the Golden State. We focus on stories of the people who live, work and play here- artists and entrepreneurs, farmers, laborers and elected officials, educators and athletes, and so many others who call California's heartland "home."

We also provide comprehensive event listings, real estate information, restaurant reviews and arts and entertainment news. We are the only digital online magazine that covers the greater Central Valley as well as the Central Coast and count amongst our targeted readers those who live both within and outside this great region we call the Central San Joaquin Valley.

My commitment, as we transition to a more digital format, is to continue to offer to our reader’s stories that are worth telling, in hopes that by sharing these words we will inspire to engage with and become more connected as a community.

In short, our mission and our vision is to connect the communities of the central valley and tell the stories that make up the challenges and opportunities that are relevant to the heartland of California.

Karen Maroot                                                                                        

Has Cen Cali Life Magazine gone entirely digital? If so, why?

This is a question often addressed by printed publications moving towards a digital platform. As readers, we love our glossy paper. The printed magazine offers a vital tactile experience. We can fold back the corner of a page to earmark our favorite article, cut out our favorite recipe, or favorite photo for safe keeping, or we can fan the magazines out upon a coffee table as if to say, “See, I am an informed person- I do actually read!”

But our reality is digital. We have become a society that is constantly tethered to our favorite digital device; and what do we do on those devices? Well, we read. We read everything that is on that screen. and we also interact, and we search for information and post our thoughts, and we do it all in real time. Feedback is immediate. This is a powerful and compelling notion, one that we recognized as we made the decision to transition Cen Cali Life to a digital platform.

Besides the advantage of scale - publishing a print magazine requires overhead, timelines and deadlines and material costs that digital publishing has minimized. A print publication is always limited to the audience that can physically get their hands on the paper. As Cen Cali Life goes digital and connects with Facebook and other social media networks- its target audience is virtually without boundaries or borders.

That said, it is our intent to offer our readers the best of both worlds; a weekly digital refresh of the events and stories of the Central Valley that our readers can comment upon in real time, as well as a digital social hub where events can be posted by our readers to help get the word out as to events happening in your community. This is about giving the reader or advertiser more options. As such, it is our intent to get the “printed” word out to our readers as well. So, look forward to a Cen Cali Life Magazine Supplement printed out and made available to our supporters and mailed directly to various zip codes in the greater Fresno/Clovis Area 3-4 times a year.

So, the answer is both yes and no. We are looking forward to embracing a more digital interactive platform, but look forward to still providing our readers with an opportunity to flip through those glossy pages as well.

Happy Scrolling & Flipping!

Richard Melella,

Marketing Director, Central California Life Magazine

Karen Maroot, Richard Melella, Melanie Heisinger

Dr. Amanda Nicholson Adams, Amy Guerra, Donna Howard, Kelley Campos McCoy, Richard Melella, Judith Menezes, Rhonda Murphy, Monica Prinzing, Mike Scott, Faith Sidlow, Dr. Don Simmons, Rachel Taylor, Dr. Bradley Wajda, Jeffery Williams, Andrew Veihmeyer

Pamela Leeds, Dan Minkler, Roberta Minkler, Ronald Webb, Melissa Wedekind

Beth Greene
Gary Hoffman

Public Relations
Karen Maroot, Richard Melella

Contribute Stories

If you are interested in writing for Central California Life, please send a recent resume and writing samples to If you prefer, you may send hard copies of these documents to our offices at 3585 W. Beechwood Ave., Suite 102, Fresno, CA 93711.

All other story ideas, questions or comments can be submitted to our Contact Us tab.

Advertise with Us

Advertise with Central California Life - Download the 2017 Media Kit- Click on PDF Link at top of this page.

Or contact Richard Melella, CCLM Marketing Director at (559) 999-7801

Submit Events

If you have an event you think Central California Life should cover, please submit the information using the Contact Us tab.

Our Social Media Channels

CenCaliLife @ Facebook
CenCaliLife @ Twitter
CenCaliLife @ Instagram

Central California Life Magazine is located at:

3585 W Beechwood Ave Ste. 102, Fresno, CA 93711


Copyright © 2017 by Central California Life magazine. All Rights Reserved.

If you would like to use all or part of Central California Life's content in an article, a written request must be sent to us at We will respond, either approving or denying that request, as quickly as possible. Only when you receive a response from us approving your request is it acceptable to use content from our magazine. We ask that the Central California Life name and a link to the original article be clearly visible and in close proximity to wherever it is referred to or used.


Central California Life magazine accepts or assumes no liability for the material contained herein. This magazine is for entertainment only and is not intended as an offer or solicitation with respect to the purchase or sale of any product or service. All statements and expressions are the sole opinions of the writers.

Central California Life magazine reserves the right to edit any editorial, photos or ad submissions for the purposes of layout, design or grammar.

Central California Life magazine reserves the right to erase inappropriate comments submitted on any of the pages of this site. What is deemed inappropriate is solely the decision of Central California Life magazine's comment editors.

Upcoming Events Near You

It is the mission of Cen Cali Life Magazine to spotlight what makes our Central Valley a unique and integral part of the Golden State. To learn more about us and our mission, click on the "About Us + Advertising Link" at the top of this page.

Happy Reading,

Karen Maroot