PattieWack Designs Brings Distinguished DIY to California’s Central Valley
Mar 16, 2017 12:05PM
By Melanie Heisinger
About 20 years ago, Central Valley's PattieWack Designs came to be. Pattie Wilkinson is the persona behind PattieWack and brings a fun personality to the DIY scene. She has honed the art of DIY and is a world-wide consultant and creator.
Bringing quirky and modern designs to the scene, she has created an incredibly likable online and video personality, the content of which she produces herself.
Growing up in Oklahoma, Pattie learned early on to create fun things out of very little. Her parents were crafty themselves, and taught her how to be resourceful and creative. Now, with her own business, YouTube channel, website and more, Pattie and her husband, Scott, fully enjoy living their creative and successful lives.
We were inthralled with the business Pattie had created for herself and wanted to learn more. Pattie was able to answer a few questions for us and we are beyond excited to introduce her!
Tell us a little about Pattiewack Designs. When and how did it get started?
PattieWack Designs got started almost 20 years ago when I decided to put a name to my business of freelance design and consulting in the arts and crafts industry. At that time I was representing various craft companies and products at trade shows, co-hosting a daily craft show, and providing editorial content for DIY projects in magazines and online. I was creating all kinds of crafty things such as multi media art, glass collage, candle making, jewelry, fashion art, and pretty much anything you could glue, I would do! That led me to write the “Crafter’s Guide to Glue” which opened the doors to consulting with various companies on how to use their products for crafts, including Aleene’s Tacky Glue which is bottled at Duncan Enterprises here in Fresno, California.
During those 20 years I have had the opportunity to travel and consult with some of the largest craft retailers and manufacturers, and to develop new products for scrapbooking, textile paints, spray paints, glue products, and my very own products that make pom-poms and tassels. I’ve also been fortunate to use my designer expertise to consult in India, Europe and England. Teaching in workshops, trade shows and sales meetings is very gratifying as I watch people suddenly grasp a technique or discover their own personal creativity.
PattieWack Designs has blossomed into a great YouTube channel where we have over 3.5 million views and over 16,000 subscribers. My husband Scott and I met on the Aleene’s Creative Living television show 20 years ago when I was co-hosting and he was running camera. From there we have taken video production into the craft genre and amassed a huge following. We currently have a private video/photo studio where we produce photography and videos for the arts and crafts industry. It is a great feeling to know that we are teaching and entertaining so many people with our skills, and broadening our business here in Fresno.
What are your goals for PattieWack Designs and where do you see it heading? What sort of activities will you focus on?
Our main goal is to grow our passive income through our YouTube channel and through sales of the PattieWack Pom-Pom and Tassel tools online from our website and through other digital avenues.
Tell us a little bit about yourself. Have you always had a passion for design?
Growing up in Oklahoma as a preacher’s daughter, I learned very early how to make something from nothing. My parents were always in the middle of a project such as refinishing old furniture, taking garage sales clothes and mending them or sewing new ones, or quilting and crafting. I give them all the credit for creating a passion for design in me. Because of their influence and the partnership with my creative husband Scott, we have been able to build a very creative life and business.
What is your personal favorite aspect of PattieWack Designs and its mission?
One of my personal mottos and mission is to “have fun with it!” To me, there is just nothing more fun than dumpster diving and turning something someone was thrown away, into a piece of art. The Fresno Art Museum has invited me to participate in the Trashique’ event the past three events, and that experience has been the epitome of fun for me! Making fashion from recycled trash was a fabulous challenge. It was such a joy to see my fashion creations walk the runway for a good cause and for the sake of art.
What's one of your most memorable moments?
Some of my most memorable moments have been the joy of traveling for business to Europe. The past few years I’ve taught workshops in Paris, France and appeared on craft networks in England, and experienced so many beautiful sights abroad. Teaching through an interpreter in France was a crazy fun experience I will never forget.
Are there any recent or upcoming changes that people should know about?
The future for PattieWack Designs is so exciting as we continue to consult and produce videos and content for craft companies. I’m currently consulting on a new line of products that could possibly be in major retail stores for Spring 2018. And there is talk of another DIY book about how to use glue.
I’m also consulting on a corporate office redesign here in Fresno, and very excited to see it unveil by the end of the year.
Anything else we should know about PattieWack Designs?
There’s never a dull moment at PattieWack Designs, so if you want to keep up with what’s happening, follow the creative social avenues listed below.
YouTube - http://www.youtube.com/user/PattieWackDesigns/videos
Facebook - https://www.facebook.com/pattiewackdesigns
Blog - https://www.pattiewack.com/blogs/news
Instagram – https://instagram.com/pattie_wack/
Twitter - https://twitter.com/pattiewack
Pinterest – http://www.pinterest.com/pattiewack/
Etsy - https://www.etsy.com/shop/PattieWackDesigns
Make 11 Tassels in 20 Seconds