Getting Creative with Owner of Fleurie Flower Studio
Jul 28, 2016 11:32AM
By Melanie Heisinger
Some of owner and flower expert Laurie "Fleurie" Garza's bouquet designs. Photo courtesy of Ellie Koleen.
One of her main goals is to not only create lovely, hand-crafted bouquets and designs, but to use as locally-sourced flowers as possible. Read on to hear her inspiring and interesting story in the flower business.
Tell me about Fleurie Flower Studio. How did it get started?
What should we know about working with Fleurie?
I am not a retail store, I have a private studio at my home, so I do not accept clients there, unless it is to pick up an order. Since I am a studio based floral designer, I don’t keep flowers and plants on hand, it is all ordered in special when a client has a request.
What's one of the most memorable moments from working at Fleurie?
Are there any upcoming events that we should know about?
One item of note upcoming is a feature in a printed magazine, of a photoshoot that I worked on with an awesome team of vendors from Fresno, Palm Springs and Orange County. We created an ethereal wedding inspiration shoot in an almond orchard in early spring of 2016. Waiting for that feature to come out, and not sharing all the wonderful photos of what the team created is so difficult! Any time a photographer can accurately capture the true look of my work is always special, and this one is no exception!
What type of bouquet is "in" this season?
The most popular bridal bouquet request in the last two seasons is a larger size bouquet that has a lot of different types of greenery, along with garden roses and other flowers looking like they came from ‘the garden’. It is just my kind of style, since I grow many varieties of flowers for my business in the garden at my home. One of my favorite things is to be able to say: I grew that! I strive to be able to create arrangements from my garden, it so rewarding.
What's the most rewarding part of your job?
When a client says: "I love your work- you do what you do, I know it will be awesome." I love it when the client has that trust in my design and my extensive experience in the industry, and they are able to let go and let me create. Like most creatives, I am most happy with the results when it is a natural reflection of me. That being said, I do love a good challenge, maybe a type of design style that I don’t get to do often, or a unique theme for a party or event. I am up for it! Being creative is the best thing!
To learn more about Fleurie Flower Studio, visit the website here.